Inetum thanks the 2021 winners and launches the second edition of the Africa Digital Manager Award


The Africa Digital Manager Award (ADMA) competition organized by Inetum (ex-Gfi) took place on Tuesday, September 14. It brought together various actors of the African digital industry and rewarded the three winners of the 2021 edition. After the success of this first edition, the ESN launches the second edition, still in partnership with the Ecole Centrale of Casablanca, to reward companies and managers who have led digitalization projects in Africa.

CASABLANCA, Morocco, September 21, 2021 -/African Media Agency(AMA)/- The ADMA 2021 awards ceremony took place in the new premises of Inetum in Casanearshore (Casablanca). This ceremony concludes the first edition of this competition which has federated applications from all over Africa. This event also allowed to encourage digital projects that participate today in the development of the economy on the entire African continent and to inspire tomorrow's initiatives. 

The meeting was also a platform for exchange on the issues of digitalization in Africa, and the trends revealed by the candidates' projects. Vincent Rouaix, CEO of Inetum said: "We believe in Africa, which is a continent in full growth, the digital represents an opportunity for its economy. The organization of the ADMA, or the opening of our FabLab in Casablanca, are proof of our commitment and our desire to shine on the continent. We are present in close proximity to support the digital transition of companies, the economy and more generally society to make the most of the digital flow.

Saloua Karkri-Belkeziz, President of Inetum in Africa said: "We are pleased that the ADMA meets such enthusiasm. Thanks to this project, Inetum is at the heart of a dynamic development of innovation ecosystems on the continent. It is an enriching experience thanks to the exchanges we share with talented managers around ambitious projects led by African companies and institutions. And we will continue to make this initiative a real platform for identifying the best digital projects in Africa, and this every year.

At the opening of the ceremony, Inetum announced that it would be repeated in 2022. The online submission of applications for this new edition is now possible on the ADMA website 

To compete, participants must submit projects carried out in-house or in partnership with third parties (laboratories, universities, subsidiaries or other partners). Applicants may also present a managerial method used to effectively lead one or more projects based on agility, change management or any other performance measure. The character of innovation or managerial excellence will determine the jury's choice of the best files.

Review of the 2021 edition

The closing ceremony took place in the presence of many digital actors in Africa and Vincent Rouaix, CEO of Inetum. This evening was an opportunity to celebrate the success of this first edition of the ADMA which brought together 52 candidate projects with 10 finalists from 7 countries: Mali, Benin, Senegal, Cameroon, Congo, Morocco and Algeria. The 3 winners received their trophies: 

- Maghreb Accessories for the North Africa region, for the digitalization project addressing the entire organization, with a view to optimizing management processes and modernizing the customer experience. 

- Orange Cameroon won the ADMA award for Central Africa, through the My Way+ platform, consisting of innovation and modernization of the customer experience. 

- The Social Security Fund of Senegal (IPRES) won the ADMA West Africa award for the project to modernize and harmonize the information systems of this public administration.

The winners will benefit from a double support with high added value. On the one hand, consulting support provided by Inetum's expert consultants for the winning company. On the other hand, a Six Sigma Green Belt certification training provided by ADMA's partner, the Ecole Centrale de Casablanca, for the managers who have carried the winning projects.

To participate in the 2022 edition, find all the information and register on:


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