LG Electronics is no longer the manufacturer of yesteryear, the Korean brand has lost its prestige on the smartphone market. And its atypical and strange smartphones have not saved the mobile division which accumulates losses. And now? LG has confirmed that it is leaving the smartphone sector altogether.

LG has just confirmed leaving the smartphone business The decision "will allow the company to focus its resources in growth areas such as electric vehicle components, connected devices, smart homes, robotics, artificial intelligence, and platforms and services," LG said in a statement.

Since February 2019, LG Electronics had signified its choice to leave the French market. We hoped for a return of the Korean manufacturer, one day, nevertheless it seems that this is now very complicated.

LG THINKS TO STOP THE EXPENSES

A few weeks ago, LG had begun to examine various options for the future of mobile branch. LG has completely lost its market share in a few years, its rival Samsung is the leader in the sector and only Chinese manufacturers can be found alongside Apple.

Finally, LG has recorded massive losses in the mobile sector: about 700 million euros in 2020 with 23 consecutive quarters in the red. The Korean manufacturer now has about 1% market share worldwide.

ATYPICAL SMARTPHONES DID NOT FIND TAKERS

LG has made a name for itself by trying to attract users' interest with atypical and strange smartphones. In the media, these products have been very popular, but they do not seem to find takers. There was the LG Wing, with its two screens, the Velvet that played in the court of normality with a sleek design, as well as the G8X ThinQ with two screens separated by a hinge.

Source : frandroid.com